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I posted an article awhile ago about how Twitter could be used as a successful marketing tool for small businesses. Several clients have asked me to write a follow up post about the steps they need to take to get started on Twitter. So even though there are many great resources already available on this subject, I’ve decided to re-invent the wheel a bit and come up with my own “How to get Started on Twitter” post upon request. Read more »

A Twitter Success Story

When former retailer and current small business consultant, Cinda Baxter, saw the toll that the recession was taking on small businesses across the country she came up with a simple, yet powerful concept that spiraled into a national marketing campaign called, “The 3/50 Project” which asks consumers to spend $50 a month at three independently-owned stores to help them stay in business and stimulate the economy.

While her concept is very inspiring in itself, her successful marketing campaign is also worth noting as Baxter credits much of her campaign’s success to bloggers and subscribers of free social networking sites such as Twitter who “tweeted” and “re-tweeted” links to her blog. “Twitter played an important role in the rapid growth of The 3/50 Project, building off the momentum created by my blog, unsolicited third party endorsements, and a couple of trade publications who loved the concept,” Baxter explains. “From there, things took off like a rocket.” Her project is now experiencing the Twitter phenomenon known now as the “viral effect” (aka Twitter’s ability to widely spread information incredibly quickly over its worldwide network). The 3/50 Project website just went live on March 30, and as of midnight April 6 had already received 8,658 visits from 7,524 absolute unique visitors! Read more »