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I frequently find it surprising how many people spend a considerable amount of time and money building, maintaining, and optimizing their website and then do nothing about actually tracking and analyzing just how effective their strategies are. In order to have a strong website that generates solid leads for your business or organization, I highly suggest spending some time analyzing your traffic and this is very easy to do using Google’s free application, Google Analytics. Read more »

In addition to the images and text you see when you visit a site there are many other bits of code behind the scenes that search engines review when they “crawl” (visit) a site. Keywords are one of the “head” or “meta” tags that appear near the very top of a page’s code and are not visible on your actual page. These are terms that you can choose to code into your site because you speculate that someone will use these terms to search for a site like yours. The page “title” appears at the top of your screen on each page and the “description” shows up under your page title in the search engine’s results but is otherwise not viewable to the average site visitor. Read more »

If you ask just about any reputable SEO expert what their #1 SEO “secret” is for getting a site indexed and referred highly by search engines for key terms, you will undoubtably get this answer: “Content is King”.

I know… Not exactly the cool, sexy, techy SEO tip you were looking for, is it? However, this is a very legitimate answer. Every other SEO tactic you may try to incorporate within your site to improve your search engines rankings ultimately will need tied into your site’s content to be beneficial to you. So before skipping ahead in this series to read more about all the SEO “tricks,” I highly recommend that you take a few moments to really consider your site’s content first.

Search engines and visitors both love a good, content-driven site. Sites that simply have general marketing fluff in them with no real “meat,” are not updated regularly, and do not include many key terms within the site’s readable text do not tend to come up in search results as well as more developed sites. Therefore, as you develop or refine your website, here are some things to take into consideration with your content: Read more »

You and/or your web developer spent a great deal of time creating your website or blog. The big day comes and your site is finally live on the web. But wait? Where is it? You can type in the web address and find it, but every time you try to “google” it, it doesn’t appear…Now what? Is that important?

Search engine ranking is very important for almost every website or blog, although the degree of importance may depend on your type of business and/or your site. For example, if you sell your products or services exclusively online, or if you are trying to reach a national or world-wide audience your search engine ranking is, of course, absolutely critical. Read more »