moonlitecreative.com

When I started doing freelance design 15 years ago, most new clients requests were: “I need a logo, business card, and brochure.” These days, the initial requests I get from clients are typically more along the lines of, “I need a logo and a website set up.” Half the time printed materials are a complete after thought – if they are requested for development at all.

My how times have changed! Or have they?

The fact is, as wonderful as the web is, sometimes you still need to get good, quality, printed marketing pieces in front of your clients. But in these tough economic times, many of the small businesses and non-profit clients I work with think they can’t afford to do printing projects. However, with a little leg work and/or a better understanding about how printing processes work, there are ways to make printing more affordable. Read more »